[40:36] Allen emphasizes the importance of measurement in the evolving world of retail media networks and stresses the need for simplicity and adaptability in partnerships. She points out that while the partnership with a platform like Meta is strong, there is room for improvement in making the process easier and more efficient. She advocates a three-way partnership between retailers, consumer packaged goods (CPG) companies and media partners to jointly develop solutions that address common goals. An iterative approach, including constant feedback and collaboration with engineers, helps ensure products are relevant and can evolve based on partner needs.
[42:36] LeBeouf discusses the role of creativity in retail media networks (RMNs), an often overlooked aspect of the broader conversation. She emphasizes the need for RMNs to be integrated into the creative product roadmap, especially as creative AI tools for advertising are developed. LeBeouf emphasizes the importance of incorporating RMN-specific needs—such as brand safety and the ability to manage multiple brand tools—into these AI tools. By working closely with partners like Albertsons, they can test AI-driven innovations like catalog text and background generation, ensuring these tools serve RMNs’ specific requirements.